MENOMONEE FALLS (6/7/18) — Amy Swanson Kieser has been named the new Director of Communications and Community Outreach for Falls Schools.
Amy will lead the district communication team to engage the community to provide the information and an accurate understanding of the accomplishments across the district. This role will ensure that all district communication, marketing and public relations activities are cohesive, consistent and effective in supporting the District’s mission and goals. Her responsibilities will include strategic communication planning, website management, social media, graphic design, special events, media relations and crisis communications. She will work closely which each division and building to ensure a high level of communications.
Amy is a strategic marketing and communications professional with over 25 years of experience in communications and public relations. She is a creative and results-driven director with proven results in stakeholder relations, writing, strategic planning, and crisis communications. In addition to her credentials and experience the selection committee was stricken by her energy, wit, and vision for the position.
For nine years, Amy led communication efforts for internal and external communications with West Bend School District which included web and social media content creation and management, graphic design, marketing collateral development, special event execution and establishing community partnerships. She also led marketing efforts for multiple bond campaigns resulting in more than $70 million in support from the community.
Amy has been a member of the Wisconsin School Public Relations Association for nine years. She is also an active member of the West Bend Public Schools Foundation and the WB COLUMNS scholarship organization. In 2010, Swanson Kieser completed the Leadership program of the West Bend Area Chamber of Commerce. She has also served on the board of directors for Pathways Charter School and the Family Center of Washington County.
Amy and her husband, Mike, have six children. Her late husband is a Menomonee Falls alumnus. She enjoys being busy with family, any sports activity and spending time in Door County. She is eager to get involved in the Menomonee Falls community.