Menomonee Falls takes home Spectrum Award

The School District of Menomonee Falls was recently honored by the Wisconsin School Public Relations Association (WSPRA) with a Spectrum Award of Excellence for its work in school communications.

WSPRA presented the Spectrum Awards at its recent annual conference in Elkhart Lake, Wis. SDMF earned an Award of Excellence for its print product “We Are Menomonee Falls Schools.”

Spectrum Awards recognize high‐quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 40 school districts with awards.

“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA President Sarah Heck. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s public schools.”
WSPRA’s Spectrum Awards are judged by members of the Illinois School Public Relations Association (INSPRA) on a 30‐point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.

Menomonee Falls’ average score for its print product was 28.5 with one assessor giving the piece a perfect score stating “I loved every bit of this brochure.”

“’We are Menomonee Falls Schools’ is intended to not only be a great introductory piece for potential home buyers in our area, it’s also a great showcase piece illustrating the hard work put in by our students, staff and community to make our school district what it is,” said Director of Communication & Community Outreach Megan Sheridan. “This award is more than just great print work, it’s great work across all levels of our district.”
A copy of “We Are Menomonee Falls Schools” can be picked up at any of our schools, district office or can be found online at

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. The theme for the 2017 conference was “Relationships Matter! Improving Student Success through True Engagement.”


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